Projects

NIKE x E-sport Product Marketing

The leading sports brand NIKE has not yet launched a E-sport product line. With E-sport being one of the highest profit-generating sport, our group conducted market analysis and decided to launch e-sport gloves, jerseys and shoes catering to the market

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Chicago Fire x Chicago Marathon

In collaboration with Bank of America Chicago Marathon, we proposed at three-way benefit program for Chicago Fire F.C as the best sponsor candidate for the event. (Benefitting Chicago Marathon, the Chicago Fire F.C, The Participants)

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Double You x Omni Channel Strategy

Double You (pronounced W), is a women-focused, three-level, coworking space located at the CBD of Paris. Moreover, we provided one-stop shop experience for female young professionals to have comfortable shopping/workout/networking environment.

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Adidas x Gen Z Loyalty Program

Gen Z forms 20% of the sportswear market. Our group first conducted benchmark analysis with other sports brands. Furthermore, we aimed to enhance DTC sales channel by implementing a three-layer loyalty program. (The walker, the runner, the sprinter)

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Hisense x FIFA World Cup

Hisense is the official sponsor of Qatar2022 World Cup. As the leading gaming monitor brand in E-sport, we propose utilizing the high tech screen for events like virtual mascot, penalty kick, sports betting…etc to enhance fan experience.

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MeetFresh E-commerce Strategy in China

HelloFresh is the pre-packed meal service originated in Europe. With the growing demand for the same service for young professionals in big city like Shanghai, our group decide to propose a e-commerce strategy plan for HelloFresh to launch in Shanghai. Our KPIs also include to launch in other major cities in China. (Eg, Beijing, Shenzhen)

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Destination Marketing- Amsterdam

Amsterdam has long remain one of the most popular travel destinations around the world. However, the reputation of it has been associated with partying, adult entertainment and use of recreational drugs, especially among younger generation.
Therefore, our group initiated a proposal targeting “families” in Europe to bring a refreshing image to the city.

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Oconnection Digital Platform Proposal

With the goal to attract sponsors for the agency’s skippers, Oconnection aims to build a clearly-delivered, user-friendly digital platform to maximize the website flow. Most importantly, to attract potential sponsors from around the world.
A compatible application was designed along with the website.

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L'Oreal x French Women's Football Team Sponsorship Program

Cosmetics brands have a lot of times been left out of most major sponsorship programs. Our group initiated a partnership proposal for thereputable L'Oreal brand with French Women's Football to promote young girls' involvement in football.

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VIBE- Improving Gen-Z engagement in Premier League Football

With the impact of COVID-19, VR became a convenient and cost-friendly method to watch sports games. Moreover, as travel restrictions have not yet lifted for all countries to enter UK for Premier League Football, programming football games in VR could successfully attract commercial sponsors and engage fans around the world during the pandemic.

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North America Experience-
Nashville Predator Location Analysis & Marketing Plan

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North America Experience-
Rebuild Sports Image of Montreal through Sustainability

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Projects

​NIKE x E-sport Product Marketing

The leading sports brand NIKE has not yet launched a E-sport product line. With E-sport being one of the highest profit-generating sport, our group conducted market analysis and decided to launch e-sport gloves, jerseys and shoes catering to the market View Project

Chicago Fire x Chicago Marathon

In collaboration with Bank of America Chicago Marathon, we proposed at three-way benefit program for Chicago Fire F.C as the best sponsor candidate for the event. (Benefitting Chicago Marathon, the Chicago Fire F.C, The Participants) ​View Project

Double You x Omni Channel Strategy

Double You (pronounced W), is a women-focused, three-level, coworking space located at the CBD of Paris. Moreover, we provided one-stop shop experience for female young professionals to have comfortable shopping/workout/networking environment. View Project

Gen Z forms 20% of the sportswear market. Our group first conducted benchmark analysis with other sports brands. Furthermore, we aimed to enhance DTC sales channel by implementing a three-layer loyalty program. (The walker, the runner, the sprinter) ​View Project

Hisense x FIFA World Cup

Hisense is the official sponsor of Qatar2022 World Cup. As the leading gaming monitor brand in E-sport, we propose utilizing the high tech screen for events like virtual mascot, penalty kick, sports betting…etc to enhance fan experience. View Project

MeetFresh E-commerce Strategy in China

​Destination Marketing- Amsterdam

​Oconnection Digital Platform Proposal

​Cosmetics brands have a lot of times been left out of most major sponsorship programs. Our group initiated a partnership proposal for thereputable L'Oreal brand with French Women's Football to promote young girls' involvement in football. ​View Project

VIBE- Improving Gen-Z engagement in Premier League Football

North America Experience- Nashville Predator Location Analysis & Marketing Plan

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NIKE x E-sport Product Marketing

The leading sports brand NIKE has not yet launched a E-sport product line. With E-sport being one of the highest profit-generating sport, our group conducted market analysis and decided to launch e-sport gloves, jerseys and shoes catering to the market

View Project

In collaboration with Bank of America Chicago Marathon, we proposed at three-way benefit program for Chicago Fire F.C as the best sponsor candidate for the event. (Benefitting Chicago Marathon, the Chicago Fire F.C, The Participants)

View Project

Double You (pronounced W), is a women-focused, three-level, coworking space located at the CBD of Paris. Moreover, we provided one-stop shop experience for female young professionals to have comfortable shopping/workout/networking environment.

View Project

Gen Z forms 20% of the sportswear market. Our group first conducted benchmark analysis with other sports brands. Furthermore, we aimed to enhance DTC sales channel by implementing a three-layer loyalty program. (The walker, the runner, the sprinter)

View Project

Hisense is the official sponsor of Qatar2022 World Cup. As the leading gaming monitor brand in E-sport, we propose utilizing the high tech screen for events like virtual mascot, penalty kick, sports betting…etc to enhance fan experience.

View Project

Destination Marketing- Amsterdam

Oconnection Digital Platform Proposal

Cosmetics brands have a lot of times been left out of most major sponsorship programs. Our group initiated a partnership proposal for thereputable L'Oreal brand with French Women's Football to promote young girls' involvement in football.

View Project

North America Experience-
Nashville Predator Location Analysis & Marketing Plan